It is clear to me that communication is a vast topic to
study upon as it branches out to many other subjects as a deeper study is
carried. The studies of these concepts are often changing and ambiguous which
makes it difficult to master. Learning that our world is ever-changing globally
mainly due to the improvement of technology, we have to learn to adapt and constantly
updated.
Being a communication profession connects people by learning
the history of communication. In past present and future, a communication
expert is the catalyst and manages things smoothly but nobody sees it but
his/her role is crucial. Hence, language is the fundamental tool and it is
important to have fluency. It is essential to have these abilities in building
networks and connectivity. In many sectors building links is the best method in
securing a job or information.
In today’s world, globalization has shaped it in many ways
and it can be seen from education and how the government and people see
education as an importance but too many people have degrees and the basic
skills. Knowledge and information is easier obtained than a 100 years ago.
People are seeking for something different in others for recruitment.
Globalization influences organizational communication as
well with the help of speeding up time and space compression (Monge, 1998). We
are no longer disconnected. Globalization enables us to be more aware and open
with the different cultures, beliefs and behaviors. We are more global
conscious as we develop ‘ intracultural personhood’.
Source: http://www.telegraph.co.uk |
Many words have been created from Brands as we reach an era
of shifting identity such as “Googling for words”, “Coke for Coca-Cola”, McDee’s
or Maccas. Even brands claim colors to form its identity such as the battle of Cadbury
chocolate and Nestle claiming over the color purple. We may discover many things in the road
of learning but after graduating, we have to take our skills and abilities to
the outside world and show them something different to extend our borders but
the process of learning never ends.
Reference
Miller, K 2012, Organizational
Communication: Approaches and Processes, Lyn Uhl, Canada
Nieburg, O 2012, ‘Cadbury claims purple reign in Nestle
color mark dispute,’ Confectionary News 2 Oct, viewed 4th November 2012,
<http://www.confectionerynews.com/Regulation-Safety/Cadbury-claims-purple-reign-in-Nestle-color-mark-dispute>