Welcome to the futuristic present

It is clear to me that communication is a vast topic to study upon as it branches out to many other subjects as a deeper study is carried. The studies of these concepts are often changing and ambiguous which makes it difficult to master. Learning that our world is ever-changing globally mainly due to the improvement of technology, we have to learn to adapt and constantly updated.

Being a communication profession connects people by learning the history of communication. In past present and future, a communication expert is the catalyst and manages things smoothly but nobody sees it but his/her role is crucial. Hence, language is the fundamental tool and it is important to have fluency. It is essential to have these abilities in building networks and connectivity. In many sectors building links is the best method in securing a job or information.

In today’s world, globalization has shaped it in many ways and it can be seen from education and how the government and people see education as an importance but too many people have degrees and the basic skills. Knowledge and information is easier obtained than a 100 years ago. People are seeking for something different in others for recruitment.

Globalization influences organizational communication as well with the help of speeding up time and space compression (Monge, 1998). We are no longer disconnected. Globalization enables us to be more aware and open with the different cultures, beliefs and behaviors. We are more global conscious as we develop ‘ intracultural personhood’.

Source: http://www.telegraph.co.uk

Many words have been created from Brands as we reach an era of shifting identity such as “Googling for words”, “Coke for Coca-Cola”, McDee’s or Maccas. Even brands claim colors to form its identity such as the battle of Cadbury chocolate and Nestle claiming over the color purple. We may discover many things in the road of learning but after graduating, we have to take our skills and abilities to the outside world and show them something different to extend our borders but the process of learning never ends.

Reference

Miller, K 2012, Organizational Communication: Approaches and Processes, Lyn Uhl, Canada

Nieburg, O 2012, ‘Cadbury claims purple reign in Nestle color mark dispute,’ Confectionary News 2 Oct, viewed 4^th November 2012, <http://www.confectionerynews.com/Regulation-Safety/Cadbury-claims-purple-reign-in-Nestle-color-mark-dispute>